GoYaar.com Launches India's Social Search Engine

September 27, 2007 - GoYaar.com, India's rapidly growing Web 2.0 social networking site, just launched its highly anticipated social search engine and directory for all web content that is Indian.

According to GoYaar.com CEO and Harvard, MIT alum Phalgun Raju, "We wanted to create a one-stop source and social utility to find all online content that is by or for Indians worldwide. What is unique is that you can search both content generated by our users as well as Indian specific external content all at once, in a very structured fashion."

Piggybacking on its powerful social networking platform, GoYaar users can now search and share thousands of Indian blogs, audio podcasts, video, music, events, groups, bookmarks, and local business reviews and recommendations with their friends. "Our new search capabilities is clearly filling a great need among Indians to find the content they want and like without trying to hunt it down on hundreds of different sites.

We also made sure our search features are tightly integrated with our users' custom profile pages and networks of friends," she added. "For example, let's say you find an interesting article or website: you can add it as a bookmark on your profile and then share with your friends. Any user can then search and vote on whether the bookmark was interesting - that way our content is completely community-generated, where our users decide what is important."

In addition to their search engine, GoYaar now also offers sophisticated tools to 'scrap' or message friends. This goes significantly beyond the usual plain text messages users can leave on profiles on other websites. In addition to text messages, users can scrap photos and videos as well. Even better, they can also add an unlimited number of RSS feeds of their favorite blogs, news, or widgets to their profile. "The most popular widgets users add to their GoYaar profile are games," said Raju. "Pac-Man, Suduko and casual games are particularly popular."

GoYaar.com represents the best of breed in next generation online search and social networking tools to connect people in ways that have never been possible before.

Several users were asked what they like best about GoYaar. While the powerful features is what drew them to the site in the first place, they pointed to the high degree of privacy controls on who sees what on your profile, and the growing community of friends, colleagues and batchmates that are joining and interacting. "Indians worldwide are starting to discover the full power and potential of social networking and search in an Indian-specific context. GoYaar is pushing them to world-class one friend at a time," explained Raju.